Once people started moving into towns, with the help of better transportation, was there a need for stores that would carry all goods. Department stores flourished once people realized they did not need to go from store to store for their goods. Today, people wouldn’t even think of going to 10 different stores, for 10 different items!
Joseph Benjamin Ivey, a man from Albemarle Virginia, changed the dynamic of Department stores. Although Ivey did not do well in school, he did do very well in the general store he worked for in the late 1800s. When he moved to Charlotte in 1900, he opened J.B. Ivey and Sons on West Trade Street. He did not like the idea of charging a different amount of money based on his customers and their relationship to him, such as what Belk was doing at the time, and started a “one price system” that set the price per item. He also gave the customer the option to pay for something over time with a little overhead on the price. This was a sort of credit based system that many people loved! Over time, his building would be converted into restaurants, offices, and condominiums.